Chomsky on "Brand Obama"
I've edited it down, but the whole thing is worth reading.
I've edited it down, but the whole thing is worth reading.
[...]
By the usual criteria, you would expect the opposition party to win in a landslide under conditions like the ones that exist today. The incumbent president for eight years was so unpopular that his own party couldn’t mention his name and had to pretend to be opposing his policies. [...] Under conditions like that, you would expect a landslide to a opposition almost whoever they are. And there wasn’t one.
So one might ask why wasn’t there a landslide? That goes off in an interesting direction. And other respects the outcome was pretty familiar. So once again, the election was essentially bought. 9 out of 10 of the victors outspent their opponents. Obama of course outspent McCain. [...] And there is a—the distribution of funding has over time been a pretty good predictor of what policies will be like for those of you who are interested, there’s very good scholarly work on this by Tom Ferguson in Umass Boston, what he calls the investment theory of politics. Which argues essentially that elections are moments when groups of investors coalesce and invest to control the state and has quite the substantial predictive success. Gives some suggestion as to what’s likely to happen.
[...]
Actually what happened here is understood by elite elements. The public relations industry which runs elections here-quadrennial extravaganzas essentially- makes sure to keep issues in the margins and focus on personalities and character and so on–and-so forth. They do that for good reasons. They know- they look at public opinion studies and they know perfectly well that on a host of major issues both parties are well to the right of the population. That’s one good reason to keep issues off the table. And they recognize the success.
So, every year, the advertising industry gives a prize to, you know, to the best marketing campaign of the year. This year, Obama won the prize. Beat out Apple company. The best marketing campaign of 2008. Which is correct, it is essentially what happened. Now that’s quite different from what happens in a functioning democracy like say Bolivia or Haiti, except for the fact that it was crushed.
[...]
The goal of advertising is to create uninformed consumers who will make irrational choices. Those of you who suffered through an economics course know that markets are supposed to be based on informed consumers making rational choices. But industry spends hundreds of millions of dollars a year to undermine markets and to ensure, you know, to get uninformed consumers making irrational choices.
And when they turn to selling a candidate they do the same thing. They want uninformed consumers, you know, uninformed voters to make irrational choices based on the success of illusion, slander, and effective body language or whatever else is supposed to be significant. So you undermine democracy pretty much the same way you undermine markets. Well, that’s the nature of an election when it’s run by the business world, and you’d expect it to be like that. There should be no surprise there. And it should also turn out the elected candidate didn’t have any debts. So you can follow Brand Obama can be whatever they decide it to be, not what the population decides that it should be, as in the south, let’s say. I’m going to say on the side, this may be an actual instance of a familiar and unusually vacuous slogan about the clash of civilization. Maybe there really is one, but not the kind that’s usually touted.
So let’s go back to the evidence that we have, rhetoric and actions. Rhetoric we know, but what are the actions? So far the major actions are selections, in fact the only action, of personnel to implement Brand Obama. The first choice was the Vice President, Joe Biden, one of the strongest supporters of the war in Iraq in the Senate, a long time Washington insider rarely deviates from the party vote. In cases where he does deviate they’re not very uplifting. He did break from the party and voting for a Senate resolution that prevented people from getting rid of their debts by, individuals, that is, from getting rid of their debts by going into bankruptcy. It’s a blow against poor people who’ve caught in this immense debt that’s a large part of the basis for the economy these days. But usually, he’s a, kind of, straight party-liner with the democrats on the sort of ultra naturalist side. The choice of Biden was a, must have been a conscious attempt to show contempt for the base of people who were voting for Obama, or organizing for him as an anti-war candidate.
Well, the first post-election appointment was for Chief of Staff, which is a crucial appointment; determines a large part of the president’s agenda. That was Rahm Emanuel, one of the strongest supporters of the war in Iraq in the House. In fact, he was the only member of the Illinois delegation who voted for Bush’s effective declaration of war. And, again, a longtime Washington insider. Also, one of the leading recipients in congress of funding from the financial institutions hedge funds and so on. He himself was an investment banker. That’s his background. So, that’s the Chief of Staff.
The next group of appointments were the main problem, the primary issue that the governments’ going to have to face is what to do about the financial crisis. Obama’s choices to more or less run this were Robert Rubin and Larry Summers from the Clinton--Secretaries of Treasury under Clinton. They are among the people who are substantially responsible for the crisis. One leading economist, one of the few economists who has been right all along in predicting what’s happening, Dean Baker, pointed out that selecting them is like selecting Osama Bin Laden to run the war on terror.
[laughter]
Yeah, I’ll finish. This saves me the problem of what’s coming next, so I’ll finish with the elections. Let me make one final comment on this. There was meeting on November 7, I think of a group of couple, of a dozen advisers to deal with the financial crisis. Their careers were, records were reviewed in the business press, and Bloomberg News had an article reviewing their records and concluded that these people, most of these people shouldn’t be giving advice about the economy. They should be given subpoenas.
[applause]
Because most of them were involved in one or other form of financial fraud, that includes Rahm Emanuel, for example. What reason is there to think that the people who brought this crisis about are some how going to fix it? Well, that’s a good indication of what’s likely to come next, at least if we look at actions. We couldn’t, but it won’t. You can bring this up. Ask what we expect to see in particular cases. And there’s evidence about that from statements from Obama’s website. I’ll mention just one thing about Obama’s website, which gives an indication of what’s happening. One of the major problems coming is Afghanistan and Pakistan. That’s pretty serious. Take a look at Obama’s website under issues, foreign policy issues. The names don’t even appear. I mean, we’re supposed to be ignorant and meddlesome outsiders. We’re not supposed to know what Brand Obama is. So you can’t find out that way. The statements that you hear are pretty hawkish. And it doesn’t change much as you go through the list. I’ll wrap up here. So it’s up to you to continue.


Comments
And then he has absolutely no solution whatsoever to the problems he points out. That must gnaw at him.
I tend to agree with Chomsky, though, that Obama's appointments are puzzling to say the least. I get the feeling that Obama is in way over his head on the financial crisis. Fortunately we still have Bush & Pauson to kick around. How long will Obama's honeymoon period last after 1/20, I wonder?
Really the only way out of this recession is a war or another bubble. I'm thinking Martian mineral rights for that second -- it'll be at least 20 years before that bubbe implodes.
the next bubble will be green technology. mark my words, there will be a lot of stupid investment decisions made by govt.
(re: war, we could start a shooting war with the russians without much trouble.)
You are very smart! They're already laying the groundwork too.
the bad news is that bad green has enormous potential to harm the planet.
we're developing tools that will help in the analysis.
If I can't dance you can keep the Revolution SPIN and keep me up tutu date on the next episode of SaLoN DysFUNKtional
Sincerely,
Johnny Manic & The SSRI's
Mr. Tim, eh? How about, Br'er B. (old lady voice): "Let's bring the boys home, let's bring the boys home, let's bring the boys home, soon! Haven't they done all they needed to do, they don't have to blow up the Moon!"
Manufacturing consent well you need to be real capable about crossing state lines with that one. Salon Dysfunctional,, maybe it IS time to start up the next one,
My 'pooter crashed, so now I got your email again. But the question remains...how did the socks get it? Don't worry. i hear the kidz these days can go anything. oh well. happy Thanksgiving
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Happy TG hot stuff, you know I am always dying for more thoughtful conservation about post-modern buffoonery, situationist antics and risque insinuations more please! Think abot a title for the salon. "Gutter failures," maybe. "Naked Masqueraders." "Tragic Cockerspaniels in Tiaras need Spas, Dogs Only."
Star Date SuppleMENTAL?,/a>
Grace upon us.